Friday, August 6, 2010

Is The Influence of Social Media Overrated? - Marketing & Sales - Biznik

I have spent a tremendous amount of time (and money) this year learning about social media and its potential within the business (specifically commercial real estate brokerage) community. I have attended approximately ten seminars and webinars and have spent close to $1000 on the "learning curve". The one truth that I have learned is that there is a HUGE business in educating the masses on the potential of social media...and you don't have to be an expert in the field to convince the masses to pay you BIG money to teach you how to create a Twitter account! The problem, I have discovered, is that people in the business community "don't know what they don't know" when it comes to social media and are therefore willing to pay to learn. This article is somewhat contrarian in its context but stresses the importance of a "total marketing campaign" with social media as a "component". Enjoy! Is The Influence of Social Media Overrated? - Marketing & Sales - Biznik