Wednesday, October 13, 2010

Generate Business Through Your Contact Sphere!

I provide Location Advice to owners and occupants of industrial buildings in southern California. I have a contact sphere, do you? A contact sphere is defined as those professionals/trades that share your ideal customer but don't compete with you. My contact sphere consists of CPAs, transactional attorneys, business bankers, commercial insurance brokers, and wealth advisors. A mortgage broker's contact sphere could be a residential real estate broker, an escrow company, a title company, etc. A roofer might share a door and window company, a painter, a general contractor...you get the idea. Identify your contact sphere and you can generate referral business if you are strategic!