Monday, November 22, 2010

Three Ways to Use MS Tags:


I provide Location Advice to owners and occupants of industrial buildings in southern California. This post will highlight the three ways that I use MS tags to market my services and introduce my products (listings). I will frame my thoughts under three headings: Introductions, Reinforcement and Gratitude.


Introductions and Reinforcement:


Our email channels are bombarded these days with ten times the information that we once received! Frankly, it has gotten unwieldy. So how do you separate yourself from your competition and get your message received? If you are interviewing for a job, how do you add some personality to the static resume? If you are meeting a prospect for the first time, how do you make an introduction beforehand that will provide some answers to the prospect's questions about you? I believe the use of MS tags can achieve all of the three above. Videotape your message, download the URL to a tag, save the tag as a JPEG, and place the JPEG in a note to the prospect, potential employer, or a prospect. How about using a tag with a message in a different language to engage your audience?

Below are some examples of Introductions and Reinforcements:
A simple You Tube video of a listing that we have in Fullerton, California. I believe that you will agree that the WOW factor is in place when a prospect receives this code attached to a brochure! This can introduce or reinforce!!





Here is an introductory You Tube video of my wife trying out for a reality TV show. This could be used to also introduce yourself to a potential prospect or employer.




The same video of the listing in Fullerton. This time, however, there is a Korean voice over! Very cool!! A great way to reinforce!



Gratitude:

Have you ever played in a charity golf tourney? Has someone done something nice for you that requires a special thanks? Want to thank a client for a great deal or wish them a happy new year? Create a video of yourself, tag it and send the tag in a thank you note. Below is an example of a "hole-in-one walk" captured on video using an IPhone.