Wednesday, June 15, 2011

New Augmented Reality Marketing Tools Coming Fast


I provide location advice for owners and occupants of industrial buildings in Southern California. I have used augmented reality programs for over two years...although I didn't know that is what they were called. I just thought that they were cool apps that made my practice of CRE a bit earsier. This article, penned by Cheril Hendry, explains how augmented reality may change CRE forever.

"A few months ago we got our hands on a new Augmented Reality (AR) marketing tool for smart phones that could prove useful for our commercial real estate clients. Rofo, a commercial real estate search tool, and Junaio, an augmented reality browser, joined together to create the first commercial real estate augmented reality mobile application. You can view a one minute video of it here, but basically it allows anyone to point their smart phone at a building and see any real estate space available, including photos, space size, costs and more. In one click you can also email the listing broker or landlord. Bye-bye real estate signage..." You can read the entire article by clicking the link below.

New Augmented Reality Marketing Tools Coming Fast