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Last Wednesday I agreed to an early meeting - in person, no less. On the drive back, I tuned in to my favorite radio talk station - KABC 790. It was there I sadly learned of Rush Limbaugh’s passing. I must admit, rarely did I listen. As a matter of fact, I can’t recall the last time. But, his brand saved AM radio and created a whole genre of content - conservative talk. Many of the stalwarts in the industry today have Rush to thank - including the two gents - Armstrong and Getty - to whom I was listening. Rush Limbaugh transcended his craft. Meaning? Everyone knew him - even if you weren’t a fan. Michael Jordan, Arnold Palmer, Muhammad Ali, Vince Lombardi, Oprah Winfrey, Billy Graham, and Stephen Spielberg all shared a similar impact upon their professions. Even if you never watched golf or consumed a lemonade iced-tea - you recognize Arnold Palmer. Transcendent figures do that - become household names.
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