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Every
year, about this time, the commercial real estate industry congregates for
conference season - a time to gather, learn, and network. 2020 found us
attempting to accomplish this virtually. I’ve embraced virtual meetings in a
big way but conferences just don’t work. Sure. The learning sessions are ok but
the real fun of a convention is passing someone in the hall on the way to
dinner and inviting them to come along or grabbing a quick cup of Joe with an
acquaintance from another market. Lost when conducted virtually are these
chance encounters.
Annually,
two or three of these decorate my docket - the Lee & Associates Summit,
Society of Industrial and Office Realtors (SIOR) and another. The “another”
this year was the Commercial Real Estate Influencers (CREi) Summit. But others
such as NAIOP, CCIM, Crew Network, ICSC abound. If so inclined - one could
bounce from one to another for the entire month. But two - this year - were
enough!
What’s
in store for our industry in the years to come is the subject of this column.
Diversity. Commercial real estate brokerage
has been a male dominated industry for decades - and once was tightly held
among families such as the Daums, Dunns, Cushmans, Beitlers, Klabins, and
others. Akin to an apprentice program within trades - our craft was passed to
the next generation - primarily males. But that is changing! I say, Bravo! It
can’t happen soon enough. Half the participants in the CREi Summit were women
and minorities. Slotted among the leadership team for this event were several
women who have made themselves quite famous through social medial marketing.
Commercial Real Estate Women (CREW) Network incoming president, Barbi Rueter
from Tucson, Arizona along with Casey Flannery from Memphis, Tennessee
presented at the SIOR conference. SIOR Global CEO, Robert Thornburgh has signed
a pledge for our organization which can be found here. https://www.crewnetwork.org/crepledge-for-action. I look
forward to the days ahead when our business reflects the world.
Futurists. There were speakers galore in both
of the gatherings I attended. Generally, these are folks who have taken down
Bin Laden, scaled Everest without the aid of oxygen, or a similar super human
feat. Motivation is the theme. Gained from their experiences are applications
to our business. Certainly, some of my deals this year have been tantamount to
a K-2 summit attempt - but I digress. This year, however, found our attention
peaked - sorry - toward the future. David Nour has written a new book, entitled
Curve Benders. I found the story of Amazon’s rise to prominence
especially intriguing. You see, we all plateau in our careers. Finding a way to
bend our “curve” upward is the challenge. Southern California’s own Mick
Ebeling of NotImpossible Labs. “Commit and then figure it out” is Mick’s
mantra. Please look into some of the “impossibles Mick has made possible”.
Truly mind blowing!
Story Telling. Everything is so much better when a
story is told. I suspect many of you are like I am when I say - stories are
memorable when they inform, educate, or entertain - oh yeah, and they’re not
too long. Sure, I can tell you I closed a tough deal similar to the assignment
we are discussing. But, if a story is weaved into the fabric - the experience
is forever with you. Bolstered by a beautiful baritone voice and riveting
stories - Phil Darius Wallace ranks within my top three of BEST speakers I’ve
ever enjoyed. Still within my psyche are his descriptions of the lovely eagle
and the chicken who didn’t realize her potential. You see, the chicken had been
told her entire life she was a chicken - when in fact she was an eagle. My,
what soaring goals she missed laboring under someone’s opinion of her.
Wow!
What an incredible two weeks. But, I’m happy to be home and invigorated for the
months ahead.
Allen C. Buchanan,
SIOR, is
a principal with Lee & Associates Commercial Real Estate Services in
Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. His
website is allencbuchanan.blogspot.com.