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CARTs. An acronym which stands for Challenge, Action, Result, and Testimonial. Our team uses these “case studies” to tell a transaction story through the lens of these four filters. The cool thing is CARTs have no shelf life and can be used many times as the situation dictates. One thing my over 38 years in the commercial real estate business has taught me is every deal is unique but many have similarities. However, we use CARTs looking through the rear view mirror after the close. As I pondered the information conveyed - I wondered why we don’t us them before a transaction occurs. After all, the information contained can be helpful to anyone with a desire to sell or lease - regardless which side they occupy. Allow me to demonstrate how this might work.