As I sit here wondering what, in my world, is worthy of a column, my mind keeps wandering. Artificial intelligence. Advanced manufacturing. The seemingly remarkable strength of the industrial real estate market. Training the next generation of commercial real estate professionals. The economy. Interest rates. Foreign wars. Supply chains. It is enough to make anyone’s head spin.
Friday, July 3, 2026
A Little Roto Tilling
As I sit here wondering what, in my world, is worthy of a column, my mind keeps wandering. Artificial intelligence. Advanced manufacturing. The seemingly remarkable strength of the industrial real estate market. Training the next generation of commercial real estate professionals. The economy. Interest rates. Foreign wars. Supply chains. It is enough to make anyone’s head spin.
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Orange, California 92865
1004 W Taft Ave #150, Orange, CA 92865, USA
Friday, June 26, 2026
Father’s Day Lessons from the U.S. Open
I lost my dad six years ago. He was a really fine golfer. Not a casual weekend player, but the kind of golfer who understood the game, respected its traditions, and appreciated the challenge that comes from trying to master something you never truly conquer.
It seemed fitting that I spent part of today watching the U.S. Open Championship.
After breakfast with family, it was time to tune in. Each year, the tournament concludes on Father’s Day, and this year’s finish did not disappoint. It was a thriller. Wyndham Clark captured the championship with a one-shot victory that came down to the 72nd hole. Under immense pressure, he trusted his swing, trusted his preparation, and walked away with one of golf’s most coveted trophies.
You may be wondering what any of this has to do with commercial real estate.
Indulge me as I draw a few parallels.
Mental Toughness Matters. The U.S. Open is often described as golf’s toughest test. The rough is thick. The greens are unforgiving. One poor decision can undo four days of brilliant play.
Commercial real estate isn’t much different.
Deals fall apart. Financing changes. Buyers hesitate. Sellers get emotional. Tenants rethink their plans. Markets shift.
The brokers who survive, and thrive, are not necessarily the smartest or the most talented. Often, they’re simply the most resilient. They understand that setbacks are part of the process and that success frequently belongs to those who keep moving forward after disappointment.
Timeless Fundamentals Win. One of the things I love about championship golf courses is that many were designed long before modern technology changed the game. They were built before diesel-powered earthmovers, GPS-guided grading equipment, and computer modeling.
Yet they continue to challenge the world’s best players.
Why?
Because great design never goes out of style.
The same can be said for commercial real estate. Technology changes. Marketing platforms evolve. Data becomes more sophisticated.
But the fundamentals remain remarkably consistent.
Build relationships. Create trust. Understand your client’s needs. Communicate clearly. Solve problems. Follow through.
Those principles worked thirty years ago. They’ll work thirty years from now.
World-Class Competition. The U.S. Open attracts the best golfers on the planet. Every player in the field has talent. Every player has won somewhere. Every player believes they can win.
Commercial real estate can feel the same way.
In virtually every market, there are excellent brokers competing for listings, assignments, and opportunities. The difference between winning and losing is often measured in preparation, persistence, and execution, not raw ability.
When everyone is talented, details matter.
There Is Only One Trophy. At the end of the week, there is only one champion.
Hundreds of players compete. One hoists the trophy.
Brokerage isn’t winner-take-all to the same extent, but there is an important lesson here. Every assignment has a successful outcome. Every client ultimately selects a representative. Every building gets sold or leased by someone.
You don’t have to win every opportunity.
But you do need to be prepared when your opportunity arrives.
Trust the Process. Perhaps the greatest lesson golf teaches is the importance of process.
The best players focus on preparation, routine, and execution. They cannot control every bounce, gust of wind, or lucky break. They can only control their process.
That lesson resonates deeply with me.
Throughout my career, I’ve learned that the best brokers focus less on outcomes and more on controlling the process. Ask the right questions. Qualify carefully. Stay organized. Communicate consistently. Do the work.
When you trust the process, good outcomes tend to follow.
A Father’s Legacy. As I watched today’s final round, I couldn’t help but think about my dad.
Golf was one of the many lessons he left behind. Not just how to swing a club, but how to handle adversity, maintain composure, and compete with integrity.
Those lessons extend far beyond the golf course.
They apply in business. They apply in life. They certainly apply in commercial real estate.
So today, as we celebrate Father’s Day, I’m grateful for family, grateful for memories, and grateful for the enduring lessons that fathers pass along, sometimes intentionally, sometimes simply by example.
And if those lessons happen to come while watching the U.S. Open on a Sunday afternoon, all the better.
Allen C. Buchanan, SIOR, is a principal with Lee & Associates Commercial Real Estate Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. His website is allencbuchanan.blogspot.com.
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1004 W Taft Ave #150, Orange, CA 92865, USA
Monday, June 15, 2026
Lee Summit
I’m penning this from a hotel room overlooking Nashville, Tennessee. This year, our company re-routed our annual Summit from Las Vegas. I can’t quite see Broadway Street but I’m sure it’s sound asleep as it tends to stay up very late. My hope is it didn’t inflict too much damage on our attendees last evening, but I digress.
Allen C. Buchanan, SIOR, is a principal with Lee & Associates Commercial Real Estate Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. His website is allencbuchanan.blogspot.com.
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1004 W Taft Ave #150, Orange, CA 92865, USA
Friday, June 5, 2026
Seeing Commercial Real Estate Through the Eyes of a Ten-Year-Old
We just spent a delightful week in Philadelphia and New York City with one of our grandsons.
Allen C. Buchanan, SIOR, is a principal with Lee & Associates Commercial Real Estate Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. His website is allencbuchanan.blogspot.com.
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Orange, California 92865
1004 W Taft Ave #150, Orange, CA 92865, USA
Friday, May 29, 2026
Tough Advice
One of the coolest things about doing the same thing for over four decades is that newer folks in the business often seek your advice. This week, the call came from someone who is certainly not a novice, but found himself in an uncomfortable situation.
Allen C. Buchanan, SIOR, is a principal with Lee & Associates Commercial Real Estate Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. His website is allencbuchanan.blogspot.com.
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Orange, California 92865
1004 W Taft Ave #150, Orange, CA 92865, USA
Friday, May 22, 2026
When to go principal to principal
One of the primary responsibilities of a commercial real estate practitioner is to serve as the “go-between” for two parties. In many respects, our job is to keep our clients separated from one another until the appropriate time. That statement may sound unusual to someone outside the business, but experienced brokers understand exactly what I mean.
Allen C. Buchanan, SIOR, is a principal with Lee & Associates Commercial Real Estate Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. His website is allencbuchanan.blogspot.com.
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Orange, California 92865
1004 W Taft Ave #150, Orange, CA 92865, USA
Friday, May 15, 2026
Industrial Market
The industrial market in Orange County hit pause in mid-2022. Just like that. A once-robust market filled with constant activity suddenly fell silent. Buildings that would have generated multiple tours and competing offers within days began sitting for weeks, then months.
Allen C. Buchanan, SIOR, is a principal with Lee & Associates Commercial Real Estate Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. His website is allencbuchanan.blogspot.com.
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1004 W Taft Ave #150, Orange, CA 92865, USA
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