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For
those three of you - thanks Rudy - that missed my column last week, I was on brief
hiatus as lwe were celebrating the union of two souls. Our son Michael and his
new wife Candice said I do to a bevy of friends, loved ones and a beautiful
backdrop of Mother Nature. You see, the ceremony was officiated well off the
Ortega Highway at a venue called Jewel of the Ortega. A bit of a haul to get
there - but oh - quite worth it. The day dawned sunny, clear blue, and warm -
ideal for the exchange of vows. So many years of happiness together is my wish
for the couple.
What
follows seemed quite fitting for the lessons learned from the event.
Selling
a commercial real estate asset is akin to planning a wedding - sure, you can do
it yourself but things go much more smoothly if you have a wedding planner -
AKA a commercial real estate professional.
Certainly,
you can do a quick Loopnet search, establish a price, purchase a For Sale sign
at Home Depot and wait for the phone to ring - set the date, book the venue,
buy some suits and order the cake - this is easy!
Vista
Print will create a glossy brochure of your building, mail a few to the
neighbors and the inquiries will start to flow - Wow! They do wedding
invitations too? Cool! Invite aunt Marjorie and a few dozen friends and let’s
do this!
Just
got your first hit! They want to see the building next week. Oh wait, you’ve a
day job and can only meet the buyers on weekends or evenings. Hmmm, this
doesn’t work for the buyers- now what? I guess you could slip out during lunch
- but what if the buyer is late or stiffs you? Time wasted - and on an empty
stomach.
OK,
you get them through. They like it. An offer will be forthcoming. I’ll bet
you’re glad you’re saving that 6% you’d have paid the broker. Why don’t more
folks do this themselves?
Your
prospective buyers call. Do you have a recent appraisal? Does the roof leak?
When will the tenant vacate? What will be left when the occupant leaves? I
noticed the building doesn’t have central air. Do the cracks in the floor
portend something serious? Would you consider seller financing as we have a
small credit blip - a bankruptcy? Oh, by the way, my wife has her agent’s
license - so we will be deducting 3% from our offer. Next!
Three
different agents - who comb the area - call. We have qualified prospects who
would like to see your building. Will you pay us a fee if we bring you a buyer?
Can you forward to us any marketing collateral you have? Any idea how much
electricity feeds the property? - as one of our buyers is a machine shop. One
of our guys stacks products high in the warehouse. Will the sprinkler system
handle high-piled storage? What is the zoning? Our buyer is a trade school.
Will the city allow that occupancy without a conditional use permit? Hmmm.
Feeling a bit overwhelmed?
Finally,
your perfect buyer appears - dressed as Prince Charming. Let the wedding bells
ring! After all, a commercial real estate deal is a union of sorts. You gloat a
bit as your email buzzes with a full asking price offer. No financing required,
quick close, as-is - alright! Done. But, not so fast. You see, this buyer has
made three full price offers to three separate owners. His plan is to tie up
all three - and jettison two of the three. Will you be saying I do? Or, I wish
I had - hired that broker.