Recently, I had the privilege of participating in a panel of Commercial Real
Estate professionals at the Cal State Fullerton economic forecast luncheon held
at the Disneyland hotel.
Moderating the panel was Jeffrey K. Ball, CEO of the Orange County Business
Council and former CEO of Friendly Hills Bank.
Our conversation was followed by my invitation for Jeff to attend a group
meeting of business professionals with whom I network. We meet monthly and
discuss trends in our respective fields of commercial real estate, banking,
law, human resources, information technology, accounting, peer to peer
coaching, investment banking and fractional C-suite interaction.
You might wonder why the meetings? In my experience, my clients (owners of
closely held manufacturing and logistics businesses) are touched by all these
professions and yet we don’t compete, we complement. I’ve found great value in
understanding their worlds.
But in this meeting, Jeff was our guest to describe his mission at the
Orange County Business Council. If you’re unfamiliar with OCBC, here’s a brief
overview I curated from its website:
“Orange County Business Council works to enhance Orange County’s economic development
and prosperity to preserve a high quality of life. For more than 125 years, it
has promoted economic development and served as the voice of business in
America’s sixth-largest county. OCBC serves pro-business interests so that the
region’s vibrant economy continues to expand, bringing the benefits of
prosperity to every corner of the county.”
Jeff is quite engaging and passionate about his role. He described the
tenets of the group: advocacy, research and networking events — of which the
economic forecast was one.
With economic development serving as an overarching umbrella from which
our county grows and prospers, we spent time discussing the retention of
business within the county, attracting new companies and expanding existing
firms here in Orange County.
Some of what Jeff chatted about includes showcasing Orange County during
the upcoming Olympics by offering a tour package including beachfront hotel
stays, amusement park and museum passes.
We also talked about how the 34 cities within our county can use the
council and its available data as a repository for available manufacturing and
warehousing space.
Finally, Jeff said he plans to place much emphasis on the council’s role
in economic development through leadership, strategy and execution.
All of this doesn't come without its share of challenges, he noted.
He shared how the county faces a housing shortage which causes
affordability issues. In order to keep the best and brightest of our young
people, he said, the council and the county will have to figure out how to add
new housing while dealing with NIMBYism, CEQA, and the regulatory maze of
getting new housing entitled and built.
OCBC and Jeff will help with these efforts by focusing on pro-business
candidates. Advocacy in the areas of clean water, cutting edge technology, safe
streets and highways are just a few ways Jeff said OCBC is taking charge.
Our business roundtable found Jeff to be knowledgeable, resourceful and
well qualified to set the vision and execute the strategy of the OCBC.
Allen C. Buchanan,
SIOR, is a principal with Lee & Associates Commercial Real Estate
Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104. |